The future of digital marketing in India
Over the last few years digital marketing in India has witnessed exponential growth and by the end of the year, 2020 it is expected to generate over 20 lakhs jobs per year. According to a business insider India report, digital marketing as a career is an emerging job sector here. Also According to a report by economic times India has around 451 million active internet users. This will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users. a mobile phone has become a basic need for everyone. Even if you want to try out a new recipe, you would use youtube to know how it is to be done. and when it comes down to business, every business wants to make an online presence. So there’s no doubt that the future of digital marketing in India looks promising.
Further, to discuss in detail as to why I think digital marketing is poised for healthy growth in the coming years:
- Traditional marketing is dying…
- The future is in going digital
- The future of digital marketing backed by government’s digital India initiative
- Digital marketing in India is going to help reach global markets easier
- Digital marketing is the next bright career!
- The future of digital marketing is going to make marketing affordable
- Even the smallest towns are now going digital!
- Higher engagement rate and time spent on social media
- Increase in the number of internet users
- Revenues from digital classifieds to rise

1. Traditional marketing is dying...
The answer to these questions cannot be answered in one simple response. the problem is that we have become a society that is in transition. some people still enjoy reading the newspaper, while more people solely get their news and entertainment from their smartphone, tablet or laptop.
There is really only one platform that is seeing true growth. digital. The truth is, people are watching less and less live television. traditional marketing just isn’t reaching the younger generations. In India at present about one-fourth of customers spend two hours online every day. Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
2. The future is in going digital
3. The future of digital marketing backed by government’s digital India initiative
4. Digital marketing in India is going to help reach global markets easier
5. Digital marketing the next bright career!
There are a number of institutions that are bringing up digital marketing courses and in a very practical approach, and the classes are available in both online and offline preferences.
There are a lot of Top Institutions that are incorporating digital marketing in their syllabus and making a proper curriculum.
6. The future of digital marketing is going to make marketing affordable
There are cost-effective strategies to use online to further legitimize and attract people to your business and its products or services. Whether it’s through social media, a website, or other means, subtle digital marketing tactics can make a significant difference in your organization’s marketability and profitability.
7. Even the smallest towns are now going digital!
Against popular beliefs, mobile internet has made reaching the rural public through digital ways easier. Sometimes easier than the traditional ways depending on the region. there is the added benefit of the massive reach small and rural towns provide and by using digital, this benefit can be reaped at a reduced cost.
There are cost-effective strategies to use online to further legitimize and attract people to your business and its products or services. Whether it’s through social media, a website, or other means, subtle digital marketing tactics can make a significant difference in your organization’s marketability and profitability.


8. Higher engagement rate and time spent on social media
Indian’s are one of the leading nations when it comes to the time spent on social media, says a research report from techinasia.com
9. Increase in the number of internet users
10. Revenues from digital classifieds to rise
Almost every business is expected to get doubled resulted in revenues by 2020. and it is really important for every business to understand the importance of this.
Not only business but also candidates who, are looking for a fruitful career should start marching towards digital marketing.
The scope of digital marketing is going to get more extensive and influential in the near future. Digital marketing will remain the most powerful way of marketing in the future. But as the dynamics of digital marketing are changing every day, so one has to keep a track of the changing dynamics on a daily basis. If today as a digital marketer you’ll sense a change maybe tomorrow, you can make it change.
You can actually implement it in a way that actually makes the change happen. So, indeed it’s the right time to go digital!
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